Xperia Pureness, Mobile Minimalist with Transparent LCD
Minimalist concept not only be implemented by a house. Newer mobile phones such as Sony Ericsson – Xperia Pureness – also try to carry the element of simplicity but still impressive impression.
The phone is said to be a reflection of a vision and a new attitude to the world of Sony Ericsson and contemporary technology, to continually improve the phone to the basic functions of talk, text and time. “Eliminate all unnecessary things, which is important so that only a talk,” as their slogan.
Pureness Xperia is the world’s first mobile phone which was formed with a transparent LCD screen, and revolutionary technology claimed in the battery, memory card and antenna size supermini. Put a hidden button and just burning to the touch.
“Sony Ericsson to innovate on the LCD liquid crystal display, and in line with our global marketing strategy of mobilizing a unique approach in launching Xperia Pureness, through collaboration with a number of Sony Ericsson’s leading fashion retailers and vendors selected in the main cities of the world, including Indonesia,” Djunadi said Satrio, Head of Marketing Sony Ericsson Indonesia.
The phone measures 102x43x13 mm and weighs 70 grams. Monochrome TFT screen using the 64 step types of layered transparent protect scratches hard (hard coated) with a resolution of 240×320 pixels and 1.8-inch diagonal wide.
While the ability of the features offered fairly standard. Nothing too special, this phone seems to think the design is more than the sophistication of a device.
Pureness connectivity of the network supports GSM / GPRS / EDGE 850, 900, 1800, 1900 and UMTS / HSPA in 2100 and will be present in Indonesia in color black.