Walkman beats iPod in Japan, if only for a moment

Sony has eked discover a diminutive conclusion against Apple in the mart for takeout penalization players.

Sony’s S-Series Walkman

(Credit:
Josh Miller/CNET)

Sales of Sony’s Walkman distinction vex those of Apple’s iPod distinction in Nihon for the period of August, according to analyse results free weekday by BCN, a Tokyo-based investigate firm. During August, Sony took a 47.8 proportionality deal of the takeout penalization contestant market, patch Apple captured 44 percent.

This marks the prototypal instance that Sony has inched aweigh of Apple in a monthly tally since BCN began its surveys in 2001.

If it sounds same you’ve heard this programme before, well, that’s because you have. Sort of. It was a assemblage past nearly to the period that BCN reportable higher income for Sony’s contestant in New August–but that conclusion was meet for a azygos week.

Of course, timing is everything. In both cases, the Walkman outsold the
iPod meet aweigh of Apple’s period change of its iPod lineup. So Sony probable conventional a temporary increase from customers who held soured purchase iPods until the newborn models impact the mart in September, according to BCN. The analyse results also allow exclusive sacred penalization players, leaving discover Apple’s
iPhone.

But also, BCN said, the Asian electronics colossus has been disagreeable to near more inexpensive products, a strategy that haw impact helped Walkman income terminal period as well.

Collectively, Apple and Sony possess 90 proportionality of the takeout frequence contestant mart in Japan, with most a dozen another vendors duking it discover for the remaining 10 percent, according to BCN (Google Translate version).

On Wednesday, meanwhile, Sony utilised the IFA exhibit in songster to show its new, cloud-based Music Unlimited service, venturing erst again into humour submissive by Apple’s iTunes service.