iPhone, Android battle for top spot on ad network
Apple and Android move to duke it discover for the crowning blot on Millennial Media’s ad network.
Each of the digit competing platforms captured 38 proportionality of every smartphone ad impressions (how ofttimes an ad appears) in the U.S. for November, according to Millennial Media’s “November Mobile Mix Report.” That sort reflects a 1 proportionality saucer acquire in ad impressions for both Apple and Android from October’s results mass Android’s 6 proportionality saucer acquire and Apple’s 9 proportionality saucer modify from September.
BlackBerry concern Research In Motion took ordinal locate on Millennial Media’s meshwork with 19 proportionality of every ad impressions, leaving Microsoft’s Windows Mobile OS and Nokia’s Symbian apiece with a 2 proportionality share.
Looking strictly at mobile-device manufacturers, Apple kept its crowning blot on the ad meshwork with the
iPhone,
iPod Touch, and
iPad together capturing 25 proportionality of every ad impressions. Grabbing 17 proportionality of every impressions in November, Samsung held onto ordinal locate with its variety of feature phones and Android smartphones. Motorola took bag a 15 proportionality share, helped by its Droid 2 and Droid X phones. And with fivesome BlackBerry devices on Millennial Media’s crowning 30 ambulatory figure list, RIM won 11 proportionality of every ad impressions terminal month.
Overall, smartphones accounted for 19 of the crowning 30 ambulatory devices in November.
Android ambulatory apps grabbed 54 proportionality of every ad impressions seen among apps on the Millennial Media network, averaging 10 proportionality monthly ontogeny over the time quaternary months. Apps created for Apple’s iOS accounted for 38 percent. Gaming apps evidenced the most favourite collection in general, success 28 proportionality of every ad impressions, with Music and Entertainment in ordinal locate with a 22 proportionality share.
Millennial Media currently covers and tracks ads on 85 proportionality of every ambulatory devices in the United States.