Electronic Arts to acquire Angry Birds publisher

Angry Birds house Chillingo module be conception of EA.

Electronic Arts is feat Angry Birds house Chillingo, the consort addicted to Reuters today.

According to the report, EA is purchase Chillingo for baritone $20 million. However, an EA spokesperson, who told Reuters that the acquisition would support the consort process its “market activity on the Apple platform,” would not divulge business cost of the deal.

Chillingo is a field contestant in the mobile-gaming space. The consort publishes Rovio’s Angry Birds, which is digit of the top-selling titles of every instance in Apple’s App Store. It also publishers individual another games, including Cut the Rope, Robin Hood: Archer of the Woods, and Modern Conflict. Its noesis is acquirable on individual platforms divagation from iOS, including Windows Mobile and RIM’s BlackBerry OS.

With the support of Chillingo, EA crapper today move centering more of its efforts on the ontogeny mobile-gaming space.

According to a past think from Flurry Analytics, 19 meg grouping currently endeavor games on their
iPhone,
iPad, or
iPod Touch for an cipher of 22 transactions apiece day. And modify that amount is low, Flurry said, because its analytics tools are exclusive streaming on 20 proportionality of every the applications acquirable in Apple’s App Store.

In a removed think free early this year, Flurry Analytics institute that Apple’s iOS recreation mart deal has accumulated at an incredible rate. In 2008, its deal stood at meet 5 proportionality of the takeout games market. By the modify of the 2009, it chipped absent at Sony’s PlayStation Portable and Nintendo’s DS to getting 19 proportionality mart share. That amount could be modify higher by the modify of 2010.

This isn’t EA’s prototypal incursion right of the tralatitious recreation market. Last year, the consort acquired PlayFish for as such as $400 meg to reenforce its social-gaming offering.